Wednesday, 7 July 2010

Steampunk Tales...

An interesting press release, at least to me as I don’t pay an awful lot of attention to what goes on in the world of e-books and the like (although if they can make an e-reader with that ‘new book smell’ then I might be persuaded to give it a go)...

Indy electronic publishing companies thrive in emerging markets; Steampunk Tales completes a successful first year.



With eBook readers finally taking hold as popular consumer electronics devices, independent publishing firms are finding themselves in a growth market.

Emulating the style of the pulp adventure magazines of the 1920s and '30s, Steampunk Tales is a bi-monthly electronic magazine of first-run, original fiction written by an A+ list of award-winning authors. Having now completed its first year in publication, Steampunk Tales has published 7 full issues containing first-run content by over 50 different authors and artists such as Catherynne M. Valente, Jay Lake, G. D. Falksen and David Wellington. After only one year in what is traditionally a tough marketplace, Steampulp Publishing, LLC is thriving and profitable.

"We initially published Steampunk Tales exclusively on iPhone, but we were quickly flooded with requests to publish in a wider variety of formats such as Adobe Acrobat, MobiPocket and Amazon Kindle. We were surprised not only by how many people were asking us for these additional formats, but by the number of formats we were being asked to support," says John Sondericker III, Steampulp Publishing's founder. "We responded by supporting all of them, and our readers appreciate that we publish our magazine without digital rights management (DRM) wherever possible. If you provide a great product at a great price, people prefer to purchase it rather than make bootlegged copies. Our customer base is made largely of tech-savvy internet users, and their general opposition to DRM means that instead of protecting our product, DRM would actually alienate our customers."

Additionally, electronic distribution has enabled small, independent publishers to control expenses. "As we provide a bi-monthly anthology of original short fiction, electronic publishing has allowed us to keep costs down when compared to print distribution," continued Sondericker. "We are able to reach readers on a large variety of platforms in millions of homes worldwide. This opportunity, on the scale in which it has emerged is a new and expanding opportunity for the independent publishing firm. The timing is perfect to re-introduce the world to the 'Penny Dreadfuls', and the iPhone and other modern eBook readers are platforms that can truly do them justice."

Issues of Steampunk Tales are released bi-monthly at a cost of $1.99 USD on most platforms.

For more information, and to view the bios of the contributing authors, visit

My little ears always prick up at the mention of ‘Pulp Fiction’ and this press release got my ‘Steampunk sense’ tingling as well. The lack of an e-reader will be a bit of an obstacle to finding out more though. Does anyone here read ‘Steampunk Tales’? Is it worth checking out? I was also under the impression that it was the larger publishers cornering the market as far as e-reading went. Shows how little I know doesn’t it? It’s good to see the independent publishers carving out a niche for themselves here, it can only be good for the likes of us!


Anonymous said...

If you have a computer you can read this in PDF format or on the Amazon Kindle application for Windows or OSX.

Bad Alice said...

I have the Sony Daily Edition, which has a real leather cover. It smells like a very expensive book. You can read these online - you don't have to have an e-reader. Barnes & Noble also has an app, I think, that you can use on your computer.

Unknown said...

I've been reading these and they are wonderful. Imagine Reader's Digest with a Steampunk theme. The Steampunk genre is so widely varied that you can always find several stories that appeal to you. You don't have to be a Steampunk fan to enjoy this " Penny Dreadful", but it's a wonderful bonus if you are. Tech Tip: Get the PDF version and use Calibre on your PC to convert to ePUB format which is quickly becoming a cross-platform standard.

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